www.MaraHoffman.Com
Tuesday, April 7, 2015
Post #8: Lookbooks
Lookbooks are great for a few reasons. First of all, they're great because they essentially put looks together for you and usually, if I like what she's wearing in the photo, I'll order it all. Second, for higher end designers, it gives you the chance to see whats coming out before it actually does. Up until a few years ago, lookbooks were sent to only a few select people as actual books so that they can see what's coming up. Now, everything has turned completely digital and we all get the chance to see it. So awesome! I also love how the lookbook helps to portray the brand image of the company. Although there aren't "outfits" in this lookbook, it was one that really stuck out to me when I saw it. Mara Hoffman killed it - I need everything.
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I love looking at look books for outfit inspiration. Good choice on Mara Hoffman's lookbook! These pictures are beautiful
ReplyDeleteI get the same feeling when I look at these pictures, I need everything! Great job, I really enjoyed how you gave a brief background of how look-books used to work.
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