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Tuesday, April 14, 2015
Post #9: Video Fashion Week
Fashion week. One of the most exclusive, glamorous, and high end events of the year. At least it used to be. Now.. whats the point in getting out of bed? Celeb stylist Rachel Zoe agrees - as she laid with her newborn baby watching the shows on a live stream. This led to the emergence of "Video Fashion Week." What this is, is instead of designers paying the big bucks at Lincoln Center to show their new line, they simply create a video featuring their pieces. It's creative, innovative, and still gets the job done. Although I hope NYFW continues on, I have a feeling more and more designers will go the "video" route to show their collections. Here's a link to a video by Nellie Partow:
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I've never heard about this brand Nellie Partow. However, by watching the video through link, I could easily catch the atmosphere and attitude of the brand. It is much easier to know about the brand rather than just visiting their website and watch the lookbook.
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